Integrated into HeyContext
HeyContent
Creators had context everywhere and nowhere, so we tried to bring it into one place.
The problem
A creator's Instagram, YouTube, Gmail, and notes don't know about each other, so no tool could answer a question about the whole body of work.
What I built
It started with a hackathon project called Content Creator Connector and became a realization that context is, in fact, everything. Powered by plenty of Monster Energy drinks, pure conviction, and a lot of Cursor sessions, we built a platform that integrated with YouTube, Instagram, and Gmail.
My favorite part was the conversational onboarding. It asked targeted, adaptive questions, generated a customized persona, then let the user see and edit it. That persona became the context layer for scripts, posts, and ideas that sounded like something the creator would actually write.
Proof
5+ platforms integrated with real-time sync; the memory layer survived into the next company.
What I learned
The memory layer only worked because the user could recognize themselves in it.
Cross-platform data plumbing plus semantic memory design under startup conditions.
Stack
Embeddings · Semantic links · Real-time sync
- role
- CEO · Lead Developer
- timeline
- Mar 2025 - Sept 2025
- integration
- 5+ platforms · Real-time sync
It started as a creator tool and became my first real lesson that context is everything.